The Holmes of the Baker Street

Harrington: “Funny thing about newspapers, Mr Holmes: One day you’re all over them, next day they’ve forgotten you and you’re nobody all over again. But they need headlines, just as much as you do, and the one I’m dying to see, the one the whole of London is dying to see: “Sherlock Holmes catches multiple murderer.”“
Holmes: *sniffs* “I prefer serial killer.”